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  • Join a true values based organisation empowering the lives of women, children & families
  • Full time, ongoing position
  • $94,548 plus super, generous salary packaging benefits (up to $18,000/year tax–free) & gifted leave
  • Based in modern offices in LaTrobe St Melbourne opposite the beautiful Flagstaff Gardens/WFH


The Digital Lead will manage the planning and implementation of Good Shepherd’s digital and social media initiatives and their optimisation in line with Good Shepherd’s digital strategy.

Applications close 05 December 2021.


The Digital Lead will manage the planning and implementation of Good Shepherd’s digital and social media initiatives and their optimisation in line with Good Shepherd’s digital strategy.

Your responsibilities will include but not limited to:

  • Liaise with the Design Thinking team to leverage learnings from UX client journey mapping for digital planning and utilize tools and insights to evaluate end-to-end customer experience across multiple digital channels and client touch points
  • In conjunction with the web developers and external agencies, create, manage, and optimize digital communication, including for campaigns, SEO and organic and keyword search
  • Work closely with the Content and Multimedia Lead and Graphic Designer to plan, develop and publish high quality social and digital media content that effectively communicates key messages and engages target audiences in discussion and advocacy, including but not limited to daily posting/responding, live tweeting, social media campaigns/promotions, writing of web content, contributing to e-bulletins and sites
  • Monitor and evaluate social media channels and the external digital environment; generate social media analytics reports; proactively track, analyse, and report on Good Shepherd’s digital presence

Qualifications and Experience

To be successful in this position, you will have:

  • Qualifications in digital, media or marketing or 3- 5 or more years’ experience manging digital campaigns from creation to implementation to evaluation
  • Significant experience managing a complex portfolio of digital assets and optimizing online presence to achieve greater brand awareness, lead generation and conversion. 
  • Significant experience developing and delivering engaging targeted social media plans and content
  • Experience managing and optimising brand website aligned with strategic objectives
  • Evidence of Covid-19 vaccination, or medical exemption


Good Shepherd Australia New Zealand is a Child Safe employer. Employment is subject to satisfactory reference checks, a current Employment Working with Children Check, National Police Check (International Police Check if resided overseas in the last 10 years) and proof of the right to work in Australia.

We recognise the rich diversity of people across Australia. We are committed to ensuring that our team is reflective of the diverse community we serve and to supporting a culture of equity, inclusion and diversity.

Position Description

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Why Good Shepherd?

Salary Packaging

Development & Learning Opportunities

Paid Parental Leave

Paid Study Leave

Long Service Leave

Flexible Working Arrangements

How to Apply

To apply please review the hyperlinked position description and submit a short covering letter outlining your relevant skills and experience along with your CV to Personal data held by Good Shepherd Australia New Zealand relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Please apply as soon as possible, applications are considered as they are received.